I took my 25 year old Rolex in for maintenance a couple of years ago because the winding stem shaft broke. The master watchmaker, upon returning it to me some weeks later, commented on the condition of the piece; he showed me the parts (6) he had to replace because they were worn out. I told him I had worn the watch practically every day of the 25 years while working, showering, sleeping, shooting, chopping wood etc.
With that he smiled and said I had gotten my money's worth out of the watch, which cost $1,200 in 1986. The repair was $750. The parts he replaced in the watch were current production. I wonder how long they will last.
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