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09-28-2017, 08:52 AM
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#1
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Member
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Member Info
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Join Date: Sep 2011
Posts: 1,772
Thanks: 626
Thanked 2,590 Times in 929 Posts
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After some many years in the advertising/communications business, I can suggest that events like The Vintagers must be sure to assess and optimize two things:
Audience and Promotion.
Without a sizable and enthusiastic audience, success is difficult.
Without effective and far-reaching promotion/advertising to that audience, success is impossible.
Sadly, effective promotion and advertising cost money. And time.
I wish Vintagers great success in future years. It was once THE SxS shooting event of the season...
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The Following 2 Users Say Thank You to John Campbell For Your Post:
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09-28-2017, 10:55 AM
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#2
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Member
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Member Info
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Join Date: Nov 2008
Posts: 3,905
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Quote:
Originally Posted by John Campbell
After some many years in the advertising/communications business, I can suggest that events like The Vintagers must be sure to assess and optimize two things:
Audience and Promotion.
Without a sizable and enthusiastic audience, success is difficult.
Without effective and far-reaching promotion/advertising to that audience, success is impossible.
Sadly, effective promotion and advertising cost money. And time.
I wish Vintagers great success in future years. It was once THE SxS shooting event of the season...
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John,
It's very true advertising is expensive, but there was very little internet chatter on the different gun boards, Fox, SS, 16ga, Upland J. etc that don't cost money but do cost time. I would love to see this shoot become what it use to be.
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The Following User Says Thank You to Eric Eis For Your Post:
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