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Welcome to the new PGCA Forum! As well, since it
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Hi Unregistered,
On July 29th, this site will be moving..! No, really - it's "moving" to another physical location - including servers, gateways, routers - everything - including my coffee cup...
So, from the date of July 29th through July 30 or 31 (shooting for these dates, but - as always, I'm at the mercy of my ISP who has to install the lines to the new location - and we actually get them running ;) ). But - this site, cloud servers and main web will be OFF LINE.
Now, please save these dates!! Please - don't be "that guy" who emails me on the 30th to tell me you "can't open the Parker Website". I'll already know it is offline - and also know that you are "that guy"...
I'll take this notice up and down over the next week or so - and leave it up during the final few days before shutting it off on the 29th..
John D.
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05-05-2023, 12:23 PM
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#1
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Member
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Member Info
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Join Date: Oct 2010
Posts: 3,000
Thanks: 6,455
Thanked 6,232 Times in 1,557 Posts
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I once took a job as the advertising manager for a small local magazine. The publisher told me, “you don’t make money from subscriptions, you make money from advertising.” I found it to be a “chicken/egg” sort of thing: it’s hard to sell advertising when you don’t have circulation/readers data to show potential advertisers. I became more of a circulation manager trying to increase readership, and that didn’t align with the publisher’s philosophy so I moved on. The magazine was a nice idea but it folded after a few issues. The Cotes were operating in a very narrow niche market, and while I expect their advertising revenue was fairly constant, I’d guess that increasing that revenue and the circulation revenue to keep ahead of increasing costs was difficult. JMO.
__________________
It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. - Mark Twain.
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The Following 2 Users Say Thank You to Phil Yearout For Your Post:
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05-06-2023, 09:43 PM
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#2
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Member
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Member Info
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Join Date: Nov 2008
Posts: 1,393
Thanks: 932
Thanked 1,017 Times in 408 Posts
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Maybe the Cotes just wanted to retire and could not find a buyer to continue the magazine. Lots of work
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The Following 5 Users Say Thank You to Ed Blake For Your Post:
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