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That Winchester ad looks to be from 1906 by the date code at the bottom, well after Capt. A.W. Money had the blow up at Oakland Park, NJ, and Schultze and E.C. went to become products of Laflin & Rand. By 1905 L & R were advertising "New Schultze" and "New E.C. Improved". By January 1907, Laflin & Rand's "New E.C. Improved" and "New Schultze" were being advertised as a product of E.I. du Pont de Nemours Powder Company. Can we say monopoly??