Why did L.C. Smith outsell Parker?

[Jawjadawg]

Originally Posted by Brian Dudley

But Fox guns are the best in the world. ? I'm confused.

A subtle difference which may clear up your confusion: Fox guns are the FINEST guns in the World.

I would say a couple of variables might explain why L.C. Smith outsold Parker. Parker had a more diversified product line competing for marketing and production dollars: coffee grinders, stools, bench vises, etc. From a marketing standpoint, am I correct that vintage Parker Bros shotgun ads are much harder to find?

I would also suggest that Parker might have produced and sold more guns by implementing a less stringent quality control program. Constantly sending guns back to the line for subtle appearance issues didn't help their production totals.