Ed Muderlak would ask people whether they might be interested in a certain subject book, he would get many positive responses, so he would have printed what he considered that the demand was. He financed the printing himself and would take delivery of the number.
There would be initial sales at less than the number of people who said they were interested and would buy. He would then have boxes filling his garage and would do promotional offers and finally, about anything to get them gone.
I like these books, I buy them, but those who write them and finance them repeatedly report that there are many who talk a lot about how they would buy, are very interested, then don't seem to be able to pay for the book when it comes out. They want it, but they want something for nothing.
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