As much as we resist the digital transformation it is the future,. If collector organizations are to survive into the future we better start putting resources in video content and establishing a U-tube type channel. Todays authors of the written word will become video content creators. My son is an avid hunter and owns 4 SXS's. He turns to u-tube and other video content to gather information/knowledge about guns, duck and grouse hunting, not the written journals. I give him a book on fine guns and it goes unread. I don't think he is unusual in today's world. Young people want information on demand not wait three months for a snail mail NL. Just look at sites like Facebook, people are making fewer and fewer posts as the video content sites explode with users. Just my opinion.
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