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Unread 06-24-2020, 11:45 PM   #18
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"...If someone tells you, ‘Wow, that’s great writing,’ you know you’ve failed.”
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Or, as Ad Man David Ogilvy (1911-1999) put it:

"It is the professional duty of the advertising agent to conceal his artifice.
When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.'"
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