Fjestad doesn't have to worry about it. He doesn't do it alone. He herds experts into his corral and tries to get them to work together to come up with a good result. In some cases, he relies on one expert to write up one brand. I can't believe his Parker corral only includes one person. Hopefully, at least a half dozen writers get together to come up with the end result. I don't know who they are in the Parker group, but I hope it isn't one person.
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