During the Damascus barrel era Ithaca had been marketing their guns as guaranteed against bursting , but Ithaca had been losing market share. A new president came in and promptly changed marketing to tout the new improved fluid steel barrels and that only fluid steel would not burst with so called modern shells. He authored the well known dangerous Damascus letter and appeared at gun events talking about dangerous Damascus and urging that owners buy new Ithaca guns.
The Ithaca president was personable and well liked and other makers followed his lead.
The change in marketing from Damascus was guaranteed against bursting to dangerous to use occurred within months.
|