It has ever and always been a market driven by the gun and ammunition manufacturers. 'Newer is better' - 'Firepower is more important than the well-placed shot' - 'Innovation trumps the tried and true' and in some cases this may be true... like in self-defense or in military situations. If these manufacturers are to stay in business they MUST promote their product in this manner. Manufacturers of the classic SXS guns in today's marketplace KNOW they advertise and sell to a niche market and know the vast majority of today's gun buyers have been 'conditioned' ne brainwashed by the constant beating of that drum and the March of time.
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"I'm a Setter man.
Not because I think they're better than the other breeds,
but because I'm a romantic - stuck on tradition - and to me, a Setter just "belongs" in the grouse picture."
George King, "That's Ruff", 2010 - a timeless classic.
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