Bill doesn't believe this marketing verbiage either
1908 Sears Catalog: "Shooting qualities- As before explained, the shooting qualities of these guns are unequaled for long distance killing, long range shooting, for penetration, pattern or target. Both barrels are full choke bore, so firmly constructed that
unlike other guns, there is no recoil or kicking. That which in other guns goes into recoil in the A J Aubrey gun goes to give
greater force to the shot."
