The new target market A&F is aiming for with the re-styling of their clothing line..... The 'outdoorsy' type.
They are only addressing 'style' and not utility at all... so they can't claim to be going back to their roots nor can they even compare themselves to what "Abercrombie & Fitch" once stood for.
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"I'm a Setter man.
Not because I think they're better than the other breeds,
but because I'm a romantic - stuck on tradition - and to me, a Setter just "belongs" in the grouse picture."
George King, "That's Ruff", 2010 - a timeless classic.
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