I think what killed double gun makers are the same cultural attributes that we see today.
The average person lacks taste, refinement, and makes his/her judgements based on the wrong criteria. And the world has a lot of average people - that's why they're average.
Why buy a well balanced finely made Parker when you can pay 3X less for a gun that holds twice as many shells? Why buy a Parker that begs to be cared for when you can buy a pump gun that you can toss in the corner and never clean?
It's the same reason Budwesier is the #1 selling beer and Michael Jackson, even dead, sells more records than 100 other people who can actually make music.
|