With guns.....It starts with quality built gun, proceeds to being associated with a known and respected brand, has a dominant history to the gun maker, was a practical gun when made, looks used but not abused, bonus points if it has family history.
This is why colt revolvers and 1911s appeal to me while non colt 1911s do not.
I have a colt AR15 that is fun to shoot, but it has as much soul to me as my trash can, it is a largely impractical gun. My winchester M70 supergrade does have a lot of soul.
Branding also plays a role, that's why I like colts and not Rugers of any kind. I like shooting Rugers but they don't bond with me.
All else fails, the gun just speaks to me.
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"The Parker gun was the first and the greatest ever." Theophilus Nash Buckingham
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