"Business must have been good for Parker." is a bit of a fallacy. From reading thousands of pages of Parker orders, I have found out a few facts that should be thrown into the mix. First, various levels of marketing sucked off profits at a great rate, leaving Parker with a small percentage of the final selling price. Second, their discounts for volume wholesale sales were astronomical. Third, Parker routinely took back guns that their wholesale and retail partners could not sell. Fourth, their comp guns, some of which were high dollar examples, were of dubious value to their marketing efforts.
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