Quote:
Originally Posted by Brian Dudley
But Fox guns are the best in the world. ? I'm confused.
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A subtle difference which may clear up your confusion: Fox guns are the FINEST guns in the World.
I would say a couple of variables might explain why L.C. Smith outsold Parker. Parker had a more diversified product line competing for marketing and production dollars: coffee grinders, stools, bench vises, etc. From a marketing standpoint, am I correct that vintage Parker Bros shotgun ads are much harder to find?
I would also suggest that Parker might have produced and sold more guns by implementing a less stringent quality control program. Constantly sending guns back to the line for subtle appearance issues didn't help their production totals.