Quote:
Originally Posted by Bruce Day
...The Ithaca ad is interesting because within 20 years the president of Ithaca would be touting his guns now made with fluid steel barrels and encouraging sportsmen to buy new guns because he alleged that the old Damascus barrels were likely to blow up at any moment... What was the wall thickness of those Ithaca's ? .060 min and .180 at four?
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After a lengthy career in advertising, I can confidently tell you the objective behind this early 20th century advert drivel is... Sales! Why?
1) Fluid steel barrels were just getting popular, and few sportsmen wanted the old Damascus.
2) Some other underhanded ad men put out some baloney that Damascus barrels would blow up with nitro powders. These characters were probably employed by a competing gun company trying to sell more fluid steel barrels.
3) Ithaca did not want to get stuck with a back room full of Damascus barrels.
4) They bored 'em thick and told the ad men to make up some believable copy that the unwashed would bite on. But Ithaca knew they were safe barrels to begin with.
5) The sporting pubs made more ad revenue.
A happy ending.