Back in the 1890s/1900s, many of our manufactureres stated a rather high "List Price" in their catalogues, but had a considerably lower "Net Price". The Ansley H. Fox A-Grade was a $50 List Price Gun, but a $37.50 Net Selling Price gun. The Sterlingworth was a List Price $35 gun with a Net Selling Price of $25. Same for Remington Arms Co. K-Grade, $35 List Price in the catalogue, but $25 Net Selling Price in magazine advertising. A similar situation existed with Parker Bros. This from the 1906 Wm. Read & Sons catalogue --
A.H. Fox Gun Co. Confidential Net Prices 1912 --