Its all about marketing.

When my mother was in the antiques business and a nice piece of furniture or other fine antique sat in her shop often being admired by 'tire kickers' but no offers were made, she would increase the price by 50 - 100% and the item would be sold within days.

In 1981 while I was working at Boston Volvo, Volvo North America Corp decided they wanted to address a more affluent market so they simply increased their entire line of automobile's prices by about 100% (while never making a single change in the cars) and they accomplished their goal.... and never looked back.

Its all about marketing.





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The bad part about pricing like this, is people see this when they’re looking to sell a gun and they base their price off of it.. Which is why we see beat up VH’s on gunbroker with $15k reserves.

Yep. Good or bad it does bring price diversity.