Ruger Red Label Reintroduced

[Alfred Houde]

Going back to Mr. Ruger, I have met a few celebrities or otherwise famous folks during the course of my careers. I generally don't get star struck but it was very cool to meet Bill Ruger. To me, he was what America is all about. He had an idea, and along with the late Alexander Sturm, he put it into action and provided a very well made, American product.

I have to agree that I don't think he would be too thrilled about this development or the direction that his company has taken. Some of it is survival and sign of the times for sure, but I don't think he would be happy about it.

[Kirk Potter]

The Red Label holds a special place in my heart, it was my first true double gun. At the time (my early 20’s) it was a pretty high end purchase at $1,250. Shot a lot of grouse and woodcock with it and have great memories with some great dogs.

The problem is that there is such a small market for double guns that to be American made it’s going to have to be more than most people are willing to pay. I don’t blame them for not wanting to spend the money on development costs and machinery for a low volume gun. Just the world we live in now.

[Mike of the Mountain]

I agree to a point Kirk. However, O/U shotguns sell like hotcakes. If someone is looking for an O/U, a new Browning or Beretta would probably be purchased before a Red Label especially at the CSMC price. Just sayin’.

[Andy]

Originally Posted by Mike Koneski

I agree to a point Kirk. However, O/U shotguns sell like hotcakes. If someone is looking for an O/U, a new Browning or Beretta would probably be purchased before a Red Label especially at the CSMC price. Just sayin’.

Agree. It is damn hard to beat a Citori. The Toyota Corolla of O/U shotguns.

[CCefalu]

I had the opportunity to handle the new RRL 20ga. at the Shot Show last week. I was impressed with the weight, balance, and look, but was a little put off by the price point. I agree with what the group here and I think it's going to be difficult for Ruger to compete with Beretta, Browning, and Benelli in this field.

[Big D]

What was the price?

[CCefalu]

$3299.00 MSRP. Depending on dealer cost, we might see them on the shelves of major box stores below the advertised MSRP.

[Steve Hodges]

At that price point they will be discontinued in two years!

[ArtS]

I owned a few Red Labels over the years. Nothing memorable except the 28 ga I bought new. It hit a sweet spot that was entirely differen from the rest.

[BRDHNTR]

Who is selling them ? Just CSMC?