I'd say in the case of most of the U.S. "trade branded" guns, condition, gauge, condition, barrel length, condition, options, condition, originality and condition are bigger factors in determining market value than whether the gun is marked FULTON, RANGER, REV-O-NOC, ENDERS ROYAL, etc. All things being 100% equal there might be a slight edge for the gun marked FULTON, but not much.
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