They are indeed a marvel - When I went to look at a gun in their "Gun Library" at our local NOVA store recently, the library doors were locked and a distraught-looking woman was seated in a round-backed chair just outside the entrance. The lights inside were dimmed and not a soul visible. I asked her if there was some sort of power emergency or other complication and she said, "No, my husband's in there trying to buy a gun. They're in the interior office (about the size of a gas station bathroom) and wouldn't let me in; said only the purchaser of the gun is allowed to handle and/or view the transaction." Their "reverse-engineered" customer relations approach is astounding!
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