For the very reason that I am not a professional photographer, or own any professional cameras or lighting, I often have to use brightness or contrast adjustments to get the pictures to look as good as the gun actually does! I try to use natural lighting (sunlight) as much as possible. This often involves shooting in the shade and making angle and position changes to get the best exposure without glare, reflections etc.
The use of a narrow depth of field or a complimentary solid color background will draw the eye to the subject matter and allow it to be the focal point of the photograph. That is exactly what you want when trying to photo a firearm for its own beauty.
I will agree that photos that have been photoshopped to improve tones or colors that are not true to the original, or to remove imperfections in the subject itself are less than desirable and should never be used to promote a firearm for sale. That is just false representation!
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