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The word "Spam" as applied to Email means "Unsolicited Bulk Email".
Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content.
A message is Spam only if it is both Unsolicited and Bulk.
Unsolicited Email is normal email
(examples: first contact enquiries, job enquiries, sales enquiries)
Bulk Email is normal email
(examples: subscriber newsletters, customer communications, discussion lists)
Technical Definition of Spam
An electronic message is "spam" if (A) the recipient's personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND (B) the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent.
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